May 8, 2008

Understanding the Business of Online Writing

I am making two assumptions here. First, that you’re a writer and second that you are at least vaguely or theoretically interested in making money as a writer online. So what do you do next?It’s important first to understand business models.So many writers are reluctant to think of writing as anything but a noble art. It’s really a business, or at least it can be. Remember this: artists starve and business people get rich. Think of your writing as a business. So think of your writing as a business if that’s how you want it to support you.Online, writers have two main ways to make money, with plenty of variations in between.The first way is to build a blog or website and try to monetize it. The easiest way to monetize a website is to think of your website as a magazine and sell advertising space.It’s basically the magazine model taken into cyberspace. Your website targets a specific demographic. Advertisers want to be where the customers are. In the print world, you would have to find advertisers, sell space, and then get their art work (or help produce it for them) to get into print.Online publishing is way easier. You […]

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